Writing / Adam Jukes
Ideas worth
going deeper.
Some things need more than a post. The ideas, decisions, and experiences behind my work in skating, building ONE Blades, and thinking with AI.
Series 01 / 11 papers
The Build Series.
Building ONE Blades, documented as it happened. Eleven papers on the decisions, systems, mistakes, and thinking behind the company.
Your Life Is the Research
The strongest ideas often begin with problems you have lived long enough to understand.
The Problem You Are Closest To
Finding the connected problems you understand closely enough to do something about.
Build Something You Can Actually Deliver
Why focus is not thinking smaller. It is choosing what gets built first.
One Person, Full Stack
The difficult work of building the foundation before simplicity becomes possible.
The AI Operating System
Using AI as directed leverage while keeping judgment and responsibility with the founder.
The Tool Stack
How different tools, models and workflows become useful when one person directs the system.
Doctrine
The written brain underneath the company, its decisions and the AI systems working with it.
Building the Storefront
Going from repeatedly rebuilding basic stores to directing a custom storefront with AI.
Direct to the People You Serve
Why ONE Blades is being built directly around the people it exists to serve.
Let Other People Carry It
Why distribution can be built around the people who already own, use and believe in what you make.
The Long Game and the Filters
How long-term thinking and clear filters decide what gets built, rejected and ignored.
Series 02 / 8 papers
Think With AI.
Eight papers on using AI through conversation, context, real source material, and human judgment.
How This Series Happened
How one unfinished ONE Academy idea became a two-hour AI conversation, a wider system, and eventually this series.
Think With AI, Not At AI
Why the quality of the conversation matters more than trying to write the perfect prompt.
Make Your AI Know You
Why useful AI starts with context about who you are, what you are building and how you think.
Build Projects, Not Endless Chats
How persistent projects turn disconnected conversations into an operating environment that compounds.
Give AI Real Source Material
Why transcripts, documents, decisions and real work produce better thinking than asking AI to fill the gaps.
Teach AI How You Decide
How principles, terminology, constraints and doctrine turn AI from a generic assistant into a useful collaborator.
Turn Repeated Conversations Into Systems
How recurring thinking becomes workflows, tools and infrastructure instead of being solved again.
Keep the Human in Charge
Why AI can increase your capability without taking responsibility for your judgment.
Series 03 / 1 papers
ONE Build Papers.
Standalone papers on what is being built, what changed, and what the work reveals along the way.
What Used to Take a Team
How one day spent improving the customer experience became coaching, booking, Personal Video Feedback and the foundations of ONE's own application platform.