About / The person behind the work
Adam
Jukes.
Skater. Performer. Coach. Founder.
Building the future of skating while preserving the people, knowledge, and stories that shaped it.
01 / Who I am
Skating shaped
my life.
I have spent decades skating, performing, coaching, and trying to understand how the sport can move forward.
That experience sits underneath everything I build. The questions come from being a skater, working with other skaters, and seeing what helps people learn, participate, and keep developing.
Today, that work comes together through ONE Blades, Beyond the Rink, Skating Today, coaching, performing, and Interviews by The Skating CEO.
02 / The journey
From performing
to building.
Before ONE Blades, skating took me around the world as a professional performer.
Disney On Ice. Holiday on Ice. Hot Ice. Royal Caribbean. Cirque du Soleil.
Coaching made the practical questions clearer: how to explain balance, help someone choose equipment, or find a useful next step. ONE Blades, Beyond the Rink, and Skating Today each address a different part of that work.
Explore my performance career03 / The mission
Move skating forward.
Preserve what matters.
Better equipment. Better education. More opportunity for skaters. Stronger creator ownership. And a permanent record of the people and ideas that built the sport.
04 / What I’m building
Three platforms.
One skating world.
Each platform serves a different part of skating: the equipment, the learning and community, and the information that connects people to the sport.
ONE Blades
A physical inline figure skating system, with the guidance to choose it, set it up, and start learning.
Skating Today
Events, results, viewing, people, and skating knowledge. Connected information with routes back to its sources.
Beyond the Rink
Inline skating lessons, written guidance, watching, personal feedback, and live coaching in one connected place.
05 / What I do
The work
alongside it.
Coaching, performing, and documenting the experience of others remain part of my life in skating.
Coaching
Helping skaters understand the movement, the technique, and their own development.
02Performing
A career on stages, in ice shows, and in productions around the world.
03Interviews
A currently paused project for conversations with people who shaped skating.
04Writing
The ideas, decisions, and lessons behind building the work.
Adam Jukes