EDGE™
The physical inline frame system, including dedicated indoor and outdoor wheel sets.
ONE Blades / Equipment & education
Built around
the skater.
ONE Blades starts with EDGE™ | Inline Figure Skating System. The work connects the physical product with commerce, education, support, and a direct relationship with the skater.
Visit ONE Blades
Product details and availability live on ONE Blades. The case study does not duplicate changing prices or stock.
01 / The question
What does a skater need beyond the equipment?
Balance and movement are the starting point: four wheels, three balance zones, and independently adjustable rocker axles. The product is made for inline figure skating.
I built the experience around that product too. Sizing and setup guidance help people make informed choices. Search ONE connects questions with relevant answers, videos, and guides. Beyond the Rink provides a route into learning and personal guidance.
02 / Inside the platform
What comes
together.
Choosing and setting up
Product information, sizing guidance, and setup material sit alongside direct purchasing.
Search ONE and support
Find product explanations, written guides, and setup videos through a shared search experience.
People who carry the work
Creator referral routes connect equipment with the people who introduce it. Learning continues through Beyond the Rink.
03 / How it fits together
Three roles.
One skating world.
ONE Blades is the equipment business. Beyond the Rink supports learning and guidance. Skating Today connects events, records, and reference material.
04 / The thinking behind it